![How Big Data Became So Big [image courtesy Lloyd Miller for The New York Times].](https://cccblog.org/wp-content/uploads/2012/08/0812SBNUNBOX-popup.jpeg "How Big Data Became So Big [image courtesy Lloyd Miller for The New York Times].")
In an article published on The New York Times’ website this afternoon, the newspaper’s technology writer Steve Lohr describes the history and evolution of “Big Data” — noting it’s “been a crossover year for Big Data — as a concept, as a term and yes, as a marketing tool. Big Data has sprung from the confines of technology circles into the mainstream.” In the writeup, Lohr notes the role of white papers produced by the Computing Community Consortium (CCC):
In late 2008, Big Data was embraced by a group of the nation’s leading computer science researchers, the Computing Community Consortium, a collaboration of the government’s National Science Foundation and the Computing Research Association, which represents academic and corporate researchers. The computing consortium published an influential white paper, “Big-Data Computing: Creating Revolutionary Breakthroughs in Commerce, Science and Society.”
Its authors were three prominent computer scientists, Randal E. Bryant of Carnegie Mellon University, Randy H. Katz of the University of California, Berkeley, and Edward D. Lazowska of the University of Washington.
Their endorsement lent intellectual credibility to Big Data…
Read the full history here, and see our white papers here.
(Contributed by Erwin Gianchandani, CCC Director)
